Brewing since 1995, Russell boasts 24 years of experience in BC craft beer. Going on a quarter-century, it was time for the brand to be realigned and freshened up.

We modernized the brandmark and developed an identity system that kept the brewery's roots intact as well as its distinctly Canadian heritage. Its updated brand mark becomes a protagonist in a fresh visual narrative that breaths life into packaging and gives the brewery an identifiable tone.

Branding, Packaging, Graphic Design, Illustration