Brewing since 1995, Russell boasts 24 years of experience in BC craft beer.
Russell needed to strengthen its brand presence, find clarity and unite its expanding product offering to connect the beers to the brand, which had become covoluded over its many years of operation.
The new brand architecture saw the R become the thread that binds the brand to the beer, while allowing each beer the freedom to still adopt completely different design aesthetics.
Branding, Packaging, Graphic Design, Illustration
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